Bet On Blue's Fundraiser
A Film about San Diego's Bet on Urbanism
Check out our roadmap here: https://www.zam.studio/bet-on-blue
The film argues that meaningful cities are built through long term vision, collaboration, and care for human connection. By tracing projects like the LIND and the voices behind them, the story links past experimentation to today’s housing and community crises, asking a timeless question:
What happens when design is guided by people rather than profit and what might be possible if future generations do the same?